Premiere of Sensorial Shopping
The 18th of November was the premiere day of Sensorial Shopping in Aarhus. Bazaar’s container at Bispetorv created an atmosphere of curiosity and excitement. After some hesitation, people crossed the square. Was this some kind of open event or something for chosen few? The reactions were positive and inspired dialogue as predicted by Bruuns Bazaar. One of the main ideas behind be project was to meet the customers where they least expect it – and where they go. Mission accomplished! In a new and aesthetic pop-up kiosk right next to the old Christian the 10th statue. A mobile shop where the products change from day to day. It smells like wood and feels like a walk-in closet at street level. Judge for yourself – the kiosk is open every afternoon.
The shop or the suitcase has a long journey ahead. Next stop: Copenhagen in December.
Read more about the Sensorial Shopping project HERE