International Fashion Communication

As long as it is English, it is international. This is a common – and wrong – presumption. International fashion communication is a highly specialised field. The company needs to have specific knowledge of the general values of the markets, their preferences, and, the least, their perception of fashion.

What are the central elements of a strong fashion brand? Which traits embody a strong fashion brand? What is the appropriate length and style of a text? Which values need to be evident in a photo?

Knowledge Centre for Design & Business analyses the primary markets and the values of the company. Subsequently, we create an international profile targeted at the customers and the business partners of the company.

For more information, please contact Dorrit Bøilerehauge, dob@viauc.dk, 87 550 550