Fashion Media Strategy

A fashion brand needs to be strong and visible in many contexts and on many platforms. The customer meets the brand on websites, social media, smart phones, iPads, and in the shops. Additionally, the customer meets the brand in traditional media. Naturally, these multi-platform representations are both national and international.

How is it possible to create a cohesive and fascinating experience that involves the customer and allows for dialogue? How is each individual media platform utilised?

Based on the current identity and international potential of the brand, Knowledge Centre for Design & Business develops a new and creative media strategy.

Knowledge Centre for Design & Business has expert knowledge of fashion, branding, digital communication, and new media, and has advised a range of companies regarding this field.

For more information, please contact Dorrit Bøilerehauge, dob@viauc.dk, 87 550 550